Why Choose Us

Why Choose Us

Why Choose Us

If you’re reading this, you probably already know something about Hitachi.

Hopefully you’ve read something about how we’re applying 30 years’ expertise in delivering vehicle solutions to large car, commercial and HGV vehicle fleets - and how we’re helping growing businesses like driving instructors and other SME’s with their vehicle needs too. That’s not to mention how we help thousands of personal leasing customers every year.

When new customers come to us, some want to know they can get good products, talented people and great customer service. For others, they want to know that we have experience in their industry, or can handle specialist vehicle design and build projects. For most, however, they want to know that we’ll treat them and their drivers with care and that we’ll work in their best interest to treat them fairly.

At Hitachi, our ambition is not to be the biggest, or generate the most profit – those things will come naturally. Our aim is to do the right thing by our customers, each and every time.


Our vision

Underlying everything we do at Hitachi Corporation, in all of our businesses across the world, are some core ideals:

Our Mission – “Contribute to society through the development of superior, original technology and products." It’s a Mission that’s been passed down through generations of Hitachi Corporation employees, since the very beginning.

Our Vision - “Hitachi delivers innovations that answer society’s challenges. With our talented team and proven experience in global markets, we can inspire the world.” – Although the wording has changed over time, this idea is still true to the original for us.

Our Motto - “Inspire the next” – it’s a simple expression of how we’ll make this Vision a reality.


Our values

At Hitachi Capital, we’re proud to share the values (harmony, sincerity and pioneering spirit) with the world’s largest and most respected industrial group – Hitachi Corporation.

It inspires how we work together. It’s about being honest, upfront and straightforward – with each other, and with our customers. And it’s about great ideas. After all they are what has shaped our business from the start.


Why it matters

We do what we do because we believe it matters. It matters to you as an individual, or your employees as a business owner, and it matters to society. It matters because it means when we keep our promises, you keep your promises. Whether that means you deliver goods on time, get tools and equipment to a job when you say you will, or get the family away for that weekend break – just like you promised you would!



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